With Priyal Bharadwaj, we aimed to establish a strong online presence and brand identity through social media platforms, with a focus on showcasing the rich artisanal legacy of India and the innovative masterpieces created by the the artisans.
Target Audience
Fashion enthusiasts, primarily women, aged 25 to 45 Individuals with an appreciation for traditional Indian couture and handcrafted designs.
Global audience interested in unique and culturally rich fashion
People who support initiatives empowering underprivileged weavers and artisans
Social Media KPI's
Increased Brand Awareness
Higher Engagement with Posts
Growing Follower Count
Effective Showcase of Artisanal Collaboration with their NGO – “SANGINI SAHELI”