Package : Social Media Management, Brand Management & Content Creation
The Goal
For our project, Baked By Ratna Saluja, we aim to enhance its online presence and attract a wider audience through strategic use of Instagram, focusing on engaging content and collaborations. The goal is to increase brand recognition, expand the audience reach, and drive business growth.
Target Audience
Food enthusiasts, baking aficionados, and dessert lovers of all ages.
Global audience interested in eggless baking and modern patisserie.
Brands who want BBRS as their gifting partners for events & functions.
People interested in online baking workshops and courses.
Social Media KPI's
Increased Engagement: Measured by likes, comments, and shares on Instagram posts.
Increased Accounts Reached/Impressions/Video Views: Tracking the reach and visibility of the brand’s content to a wider audience.
Increased Following Count: Growing the number of followers to expand the brand’s community.
Brand Collaborations: Initiating and showcasing collaborations with other brands and influencers to amplify reach.