Happy Hands
Dubai
Package : Social Media Management & Website Maintenance
The Goal
With Happy Hands Dubai, our aim is to build a strong digital footprint on Instagram and LinkedIn by creating engaging, parent-focused, and educator-led content. The objective is to position Happy Hands as a premium early-years learning brand that emphasizes whole-brain development through play, creativity, and mindfulness. The strategy will focus on increasing brand visibility, trust, and conversions by showcasing unique learning methodologies, classroom activities, and the holistic philosophy of the brand.
Target Audience
Happy Hands Dubai’s primary audience includes:
Parents (ages 25–45): Particularly mothers in Dubai and the UAE who are seeking premium, mindful, and holistic early childhood education for their children.
Educators & Caregivers: Teachers and mentors looking for innovative early-years practices and training inspiration.
Community & Lifestyle Seekers: Families in Dubai who value creative, experiential education and are active on social media for lifestyle and parenting content.
They are individuals who value:
Play-based and experiential learning.
A balance of academics, creativity, and mindfulness.
Safe, premium, and holistic educational environments for young children.
Social Media KPI's
Increased Engagement
Measure likes, comments, shares, and saves on educational reels and carousels.
Track replies and DMs to story-based interactive content (polls, quizzes, Q&A).
Increased Reach & Visibility
Track impressions, accounts reached, and video views for reels showcasing activities and learning philosophies.
Community Growth
Monitor follower growth across Instagram and LinkedIn, emphasizing quality over quantity.
Build connections with parent communities and Dubai-based parenting influencers.
Lead Generation & Conversions
Measure inquiries for admissions or workshops via DMs, WhatsApp, and website clicks.
Track event registrations (e.g., open houses, parenting sessions).
Content Strategy Pillars
Classroom Stories: Behind-the-scenes of kids’ activities, crafts, STEM experiments, and storytelling moments.
Educator-Led Tips: Short reels and carousels featuring Ankita Talreja’s whole-brain methods, parenting tips, and early childhood insights.
Parent-Centric Communication: Testimonials, interactive Q&As, and parenting hacks.
Community & Events: Coverage of workshops, open days, and cultural events that build trust with local families.
Brand Philosophy: Posts that highlight Happy Hands’ unique blend of play-based learning, logic, and creativity.
Visual Graphics
Grids & Stories
