Anjali Khushalani
Social Media Management & Branding
The Goal
To position Anjali DK as a trusted and stylish voice in fashion, lifestyle, and content creation, blending real relatability with aesthetic elegance.
We aim to grow her personal brand into a go-to digital destination for everyday style tips, elevated beauty edits, travel inspiration, and thoughtful recommendations across fashion and lifestyle.
Target Audience
Urban Millennial & Gen Z Women (18–35 years)
Fashion-forward, aesthetic-aware, aspirational-yet-relatable.Brand Collaborators & PR Agencies
Seeking genuine creators who deliver performance + polish.Lifestyle Enthusiasts
Interested in minimal, clean fashion with beauty, wellness, and travel blends.
Social Media KPI's
Increased Engagement
High-save content like outfit breakdowns, styling tips, GRWM, and beauty routines
More BTS + unfiltered glimpses to boost authenticity
Instagram Story polls, Q&As, and link shares for dynamic interaction
Increased Reach & Following
Reels with strong hooks + trending sounds (3x/week)
Collaborations with creators and brands
Seasonal campaigns, travel drops, and aesthetic location-based shoots
Content Performance
Aesthetic static posts that maintain feed identity
Soft-sell branded content with CTA
Fashion flatlays, transition reels, mirror outfit videos
Clear performance tracking via insights: saves, shares, CTRs
Visual Graphics
